Last week Chris Doss and I had the pleasure of attending the Barrett-Jackson Auction in Scottsdale, Arizona to show off the Ariel Atom 3 as well as the power plant from the new Atom 3S.  Even though we were surrounded by automotive legends including (but not at all limited to) classic Ferraris, original AC Cobras, antique Rolls Royce limousines, million dollar collectors’ cars, and racecars from every era of the sport, the Atom drew enormous crowds and recognition from enthusiasts, drivers, and celebrities alike. 

It was an amazing experience speaking to people about the Atom, regardless of the reason for their interest; most came for the looks but stayed for the blistering performance.  As always, the Top Gear test of the Atom was a huge hit – watching Jeremy Clarkson’s face melt under the force of the Atom’s acceleration never gets old – drawing huge numbers of auto enthusiasts to the booth.  The Atom 3S engine was as big a draw as the car itself, eliciting shocked reactions from the vast majority of people that saw its performance capabilities.  At first many people seemed disappointed that there is not a V8 or higher displacement engine option until they saw the performance figures, which caused many a jaw to hit the floor. 

We had the opportunity to meet all kinds of people from all walks of life, but by far my favorite memory involved a young kid, all of seven years old, who grabbed his dad by the hand, led him to the side of the Atom, and proceeded to regale him with accurate, detailed information about the Atom with no prompting from any of us manning the booth.  The enthusiasm, knowledge, and gumption of this kid were especially exciting to watch, but he was by no means the only youngster to do just that.  Thanks to video games such as Forza 5 and Need for Speed, a new generation of Atom enthusiasts has emerged, and we couldn’t be more excited to welcome them to the fold.

Events like Barrett-Jackson serve to remind us here at TMI AutoTech just how truly special the Ariel Atom really is, and how well received it is by people from all walks of life.  It is our responsibility to continue to spread the joy and wonder of this amazing vehicle, but we cannot do it without the support of our loyal owners, fans, and followers.  Take a moment to tell your friends and family about the Atom – as it becomes more of a household name more people will order their own, leading to more of us having the pleasure of seeing one in person, as opposed to it being relegated to the glossy pages of magazines and internet publications.  If we all spread the word about the Atom, we all reap the benefits.

I am happy to talk to you about anything Atom, give me a call anytime at (434)822-9130

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